Authority earned and documented
Link-building lore
Outreach-led link building, with a documented profile you keep whatever happens to our collaboration.
Links remain the strongest external signal in search, and the most abused. The market is full of networks, footer placements and expired-domain schemes that will not lift you and may eventually cost you the rankings you already have.
Our approach is slower and less exciting: find out who links to the sites beating you, work out which of those sources could plausibly link to you as well, and then give them a reason to. Fewer links, better sources, all of them written down.
What is included
- Backlink audit of your domain and of everyone outranking you
- A prioritised list of realistic target sources, with reasoning per source
- Outreach: research, contact, follow-up and negotiation
- Guest contributions and expert commentary written to be worth publishing
- Digital PR angles built from data or perspective you already have
- A live link register: URL, anchor, target page, date, status
- Toxic-link review and disavow recommendations where genuinely warranted
This is a good fit if
- Your content is solid but competitors outrank you on authority alone
- You have bought links before and want to know what you are actually holding
- You are entering a competitive market where nobody knows your brand yet
- You need a link profile you can hand to an auditor or a buyer
How it runs
- 01
Map the gap
We pull the backlink profiles of everyone ranking above you and find the domains linking to several of them but not to you. That intersection is the shortlist.
- 02
Qualify the source
Every candidate is checked by hand: is it read by anyone, does it link out naturally, would a placement there make sense to a human. Metrics inform the decision, they do not make it.
- 03
Earn the placement
We approach with something worth publishing - a contribution, a data point, a genuinely useful resource - rather than a payment request dressed as a partnership.
- 04
Log and monitor
Every live link goes into the register and is checked periodically. If one disappears, you find out from us, not from a ranking drop.
Questions about this service
Do you buy links?
We do not build on link farms or private networks. Where a placement in a relevant publication involves a fee, we tell you before it happens and you decide - no charges appearing on an invoice you never approved.
How many links per month?
It depends entirely on the market and how much of the outreach is worth doing. We would rather deliver four placements that hold than thirty that get devalued in the next update.
What happens to the links if we stop working together?
They stay where they are, and you keep the full register. We do not build on assets we could switch off later.
See all services
Not sure which one you need?
That is what the first assessment is for. Tell us the domain and we will tell you where the money actually sits.